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What this course is
This audio course takes you through the essential questions and decisions behind starting a business — from understanding what you want to build to taking your first practical steps.
You don’t need to have everything figured out before you begin. The course is designed to help you build clarity as you move, test your thinking and turn an idea into something real

Understand what you are actually building, for whom and why it should exist
Idea
Define who your customer is and what real problem your business can solve for them
Customer
Think through how your idea can create value and become a sustainable business
Business Model
Move beyond endless preparation and identify the actions that can take you forward
First Steps

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